Services

In the digital world you might hear the term "unicorn", someone who can both code and design. I am a unicorn, maybe, even a dragon. Even further than that, I'm endlessly curious, if the subject is interesting I will immerse myself in it. I love learning. It has allowed me to traverse departments, better understand clients, lead creative teams, and has given me night vision goggles when it comes to strategy.

Storyboarding

In order to sell an idea, tell a tail, present a concept you need a good storyboard. I present most of what I’m trying to sell through good story telling, in addition, I believe it’s important to start most any process with a good script, as to lay the foundation of where we want to take a product, set up a shot, or to simply understand a UI.

Speaking & Presenting

Good storytelling, and the ability to sell an idea doesn’t always come from solid data or facts. I think it’s important to sell something with bravado, along with an inherent belief that your idea or product will work. It’s key to understand what you are pitching inside and out. I’ve spent years presenting to sales teams, creative teams, private business owners, etc.

Tools of choice:

  • reveal.js
  • slides.com

Content Marketing

I have a clear understanding of basic marketing principles, advertising, and making sure products are on brand. My goal is to always find an innovate way to sell or present ideas both old and new.

Information Architecture

I’ve helped concept and develop everything from e-commerce sites to media sites. This has given me a clear understanding of developing a solid architecture to scaffold a site that applies to the given consumer. By creating user personas, running usability test, and documenting user flows I’ve been able to create sites that make sense.

Tools of choice:

  • Optimizely
  • Polldaddy
  • Gliffy

Analytics

Intergal to any business is measuring success, and learning patterns in user behavior.

Tools of choice:

  • Google Analytics
  • Yahoo Analytics
  • Crazy Egg

Excellence

This may sound like a simple skill to provide, but the work I produce must be at the level that not only meets consumer expectations, but exceeds it.

Innovation

In order for a business to remain relevant it must grow year over year. I provide innovation through new ways of story telling, new internal processes, as well as ideas through team collaboration and exploration exercises.

UX & UI Design

A great application requires both an intuitive user interface, and a satisfying user experience. Through the combination of clean design, user research, and user testing I’m able to create a site that functions smoothly and converts.

Tools of choice:

  • Balsamiq
  • Illustrator

User Research

Understanding your consumer is key to good business. My approach requires 5 steps, understanding the objectives, forming hypotheses, creating methods to collect the data(surveys, interviews, explorations), gather the data performed by those methods, and then analyzing the data.

My approach was structured by this outline approach from Smashing Magazine.

Photography

I have two DSLRs that I shoot on – a Nikon D3300, and the Canon EOS Rebel SL1. Not only do I shoot still photography, but I also dabble in cinematography.

Tools of choice:

  • Nikon D3300
  • Canon EOS Rebel SL1
  • Canon EOS 5D Mark III
  • GoPro Hero 3 Black Edition
  • iPhone 6

Illustration

Has a designer I feel it’s important to start any sort of design out on paper. On my person, I usually have a few moleskin notebooks, colored pencils, and fine point sharpies to sketch my ideas.

Tools of choice:

  • Moleskin notebooks
  • Sharpie Fine Point Pens
  • Colored Pencils
  • Illustrator

Email Marketing

At my time at Competitor Group Inc,. I was responsible for standardizing our emails, as well as making them adaptive so that whey were optimized for viewing on mobile devices.

Tools of choice:

  • Salesforce Marketing Cloud
  • Litmus

Content Management

I’m well versed in building websites using content management systems, and creating custom themes. My primary framework of choice is WordPress, but I am familiar with other platforms.

Tools of choice:

  • WordPress
  • Drupal
  • Shopify
  • Magento
  • Bolt
  • Expression Engine 2
  • Prestashop

Creative Direction

I currently serve as the Creative Director of Competitor Group Inc,. where I manage a team of twelve. I help facilitate and concept work in all mediums of design ranging from merchandise, photography, digital applications, email marketing, campaign creation, expo signage, and much more.

Branding

As a Creative Director it’s my job to protect and ensure that all visual assets stay on brand. In addition, I specialize in creating campaigns that fall under brand guidelines, yet at the same time have a life of their own while still falling within the core brand.

App Design

My career started off primarily as a digital web designer, which lends itself to app design. I have designed several apps for start up companies, some of which have been chat applications, to full service delivery apps.

Tools of choice:

  • Illustrator
  • Photoshop
  • MindMeister

Animation

As an avid illustrator I’m also well versed in animation. I have trained as an illustrator since I was a small child, and have worked in motion graphics in parallel the entire time. I have worked on numerous mediums ranging from hand drawn stop motion, Flash applications, After Effects, as well as Cinema 4D.

In addition, I’m familiar with translating animation to digital applications through Javascript frameworks and CSS3.

Tools of choice:

  • After Effects
  • Flash
  • Edge
  • Cinema 4D
  • GSAP
  • Velocity.js
  • Paper.js
  • CSS3

3D Animation

I have a good working knowledge of Cinema 4D which allows me to create, and build 3D objects for various creative uses. In addition, I’m familiar with basic and dynamic animation techniques.

Tools of choice:

  • Cinema 4D
  • After Effects
  • Element 3D

Leadership

I manage a wide array of designers that work on various aspects of the business. It’s my job to make sure that they not only complete the task at hand on a business timeline, but to also deliver work that is exceptional. Being a manager also means investing in your team, and employees. In my time as Creative Director at Competitor Group Inc,. I have merged both the digital and print teams, established a tiered hierarchy for career advancement, increased the team size by 30%, and have promoted team leaders to further the business.

In addition, I’ve been able to implement an agency modeled checks and balance system to make sure all approvals of work have been thoroughly reviewed while still meeting deadlines.

Video

I’m versed in video production, cinematography, as well as post production. At my job at Competitor Group Inc,. we produce live content that is filmed on location at our Rock ‘n’ Roll Marathons, and edited in After Effects, and Final Cut Pro. We have a content creation team that coordinates shot list, interviews, and b-roll content collection.

Tools of choice:

  • After Effects
  • Final Cut Pro
  • Premiere
  • Canon EOS 5D Mark III
  • GoPro Gero 3 Black Edition

Front End Development

I’m well versed in Front End Development, and Responsive Design techniques. I have a clear understanding of a large repertoire of coding languages, frameworks, and design principles that I use to get the job done. I’m familiar with server side programming, working with databases, theming content management systems, data capturing, and most best practices. Not only can I design, but I can code as well.

Tools of choice:

  • HTML5
  • CSS3
  • LESS
  • SASS
  • PHP
  • MySQL
  • Javascript
  • AJAX
  • Actionscript 2.0 & 3.0
  • Canvas
  • WordPress
  • Bootstrap 3.0
  • Foundation
  • Sublime
  • CodeKit